Pip Greenaway's (2000) practice combines video art, installation, and performance and examines how identity is staged in daily life. She graduated with distinction in 2025 from KABK, the Royal Academy of Art in The Hague, and currently works between Amsterdam and Rotterdam. With a background in art history, theatre, and visual storytelling, her work is drawn to the performative and illusory aspects of everyday existence. To the ways people move on and off stage while shifting between roles, expectations, and forms of self-presentation. From this interest, she creates immersive multichannel video installations that combine sound and three-dimensional elements. Bringing objects and people from the outside world into her constructed tableaus, and attaching allegories that may initially appear absurd, yet are essential to articulate complex social and emotional experiences. She builds and films environments that question how desire and collective narratives are constructed, and how commercial and social structures sustain these narratives. Repeatedly returning to the question of whether pretending is one of the most important things we do, as it is how we conduct our thought experiments and find out what it might be like to be otherwise.

Alongside her artistic practice, she has professional experience in theatre and film, including working as assistant director on Battlefield of Dreams at Theater Utrecht and collaborating with NDT2. She has been awarded the Lakeside Artist in Residence Award at Depot Boijmans Van Beuningen in Rotterdam and received the Heden Start Prize. Her work has been shown at Amare in The Hague, BIG DADA, and Galerie Ron Mandos among others venues.

CONTACT

pipgreenawayprojects@gmail.com

@pipgreenaway