Pip Greenaway (b. 2000, Amsterdam) is an artist whose practice combines video art, installation, and performance and examines how identity is staged in daily life. She graduated with distinction in 2025 from KABK, the Royal Academy of Art in The Hague, and currently works between Amsterdam and Rotterdam. With a background in art history, theatre, and visual storytelling, her work is drawn to the performative and illusory aspects of everyday existence, to the ways people move on and off stage while shifting between roles, expectations, and forms of self-presentation. From this interest, she creates immersive multichannel video installations that combine sound and three-dimensional elements. She writes and directs each work herself, building and filming environments that question how desire and collective narratives are constructed, and how commercial and social structures sustain them. Her work grows from a personal urgency to observe and understand the world we inhabit, repeatedly returning to the question of whether pretending is one of the most important things we do, as it is how we conduct thought experiments and imagine what it might be like to be otherwise.
In her work, Greenaway aims toward a Gesamtkunstwerk in which moving image, sound, smell, and touch converge. The layering of different media such as projection, performance, filming artefacts, and products is central to this process. She creates footage within self-built sets using costumes and prosthetics, and combines it with documentary material from public space, linking seemingly unrelated concepts and objects. Collaboration across disciplines is central to her methodology. By combining the staged and the real, and by casting non-actors as performers and performers as “real” people, she creates absurd and subtly subversive narratives. Dance, and a precise attention to light, colour, soundscape, and composition, are fundamental to this process. Bringing objects and people from the outside world into her constructed environments, and attaching allegories that may initially appear absurd, are essential for her to articulate complex social and emotional experiences.
Alongside her artistic practice, she has professional experience in theatre and film, including working as assistant director on Battlefield of Dreams at Theater Utrecht and collaborating with NDT2. She has been awarded the Lakeside Artist in Residence Award at Depot Boijmans Van Beuningen in Rotterdam and received the Heden Start Prize. Her work has been shown at Amare in The Hague, BIG DADA, and Galerie Ron Mandos in Amsterdam, among others venues.
CONTACT
pipgreenawayprojects@gmail.com
@pipgreenaway
